Even among graphic designers, the question of whether a logo is good can lead to uncertainty. Personal taste is an inevitable factor in a conversation that can make it an insoluble mystery. But this is not the case. To understand what makes a good logo, you’ve found a way to think it over objectively, that is, without personal feelings, preferences, or opinions that influence the outcome. You have to ask, what does the logo say about the brand? How does it stand the test of time, and can people remember it all at a glance?
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