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What are the 7 elements of graphic design

What are the 7 elements of graphic design

in blog on 31/01/2022

What are the 7 elements of graphic design ? let’s dive in. Graphic design is the creative process of combining text and graphics to design websites, logos, business cards, brochure and magazine layouts. Designers achieve their goals by combining elements and principles of graphic design. Here is a short list of elements that are the basis of any graphic project.

What are the 7 elements of graphic design ?


They can be straight, curved, thick, thin, solid, intermittent. They are used to divide space and create shapes. Lines that connect multiple elements guide the viewer’s eyes from one element to the next.

Straight lines are found in layouts to separate content, such as in magazines, newspapers, and websites. Curved, dotted, zigzag are used as defining elements on the page and as the basis for illustrations, graphics.
The jagged ones convey emotions, and the lines with an arrow make you look in a certain direction.


They are an important element of graphic design. They can be geometric (squares, triangles, circles), organic (natural shapes that resemble objects found in nature), abstract (almost everything else). The combination of shapes of different shapes helps to create additional elements.

Shapes can have soft, curved, or sharp edges. Most often they are used to create layouts, templates, or to highlight a part of a page. They define the boundaries connecting or separating different parts of the information block.

With graphic software like Illustrator, Photoshop, creating new shape shapes is easier than ever.


Used to attract attention and reflect emotions, moods. For example, red represents strength, anger, or passion, while blue calls for peace and security. Color can highlight part of the information or emphasize important thoughts.

When choosing the right color combinations for a graphic image, you can not always rely on your intuition. Knowledge of the basics of color helps to understand the theory of color and help to choose the right color scheme for the composition.


Using texture allows you to create compelling and realistic designs. Various textures such as paper, stone, concrete, brick, fabric, marble give volume to ordinary colors. The elements of the graphic image in this case look tangible and attract attention. The texture as a background emphasizes the objects located on it.

Creating your own textures is a laborious process, but there are many resources with ready-made options.


Text consistency and readability are important to good design. The type of font, the size of the letters, their color – all this affects the level of perception of information. A font can convey a mood and match a certain style.

Font is an art. Some designers are exclusively engaged in the development of fonts.

Illustration and photography

Photographs, illustrations, artwork are used by designers to demonstrate the content of the text and evoke emotions. Visual material allows you to revive the design of the project, to attract the attention of the audience. You can buy the necessary photos or illustrations in photobanks or on microstocks.

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