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What is a logotype ?

in blog on 26/01/2022

What is a logotype ? The logo, which is designed to highlight the mission and vision of an institution, organization or individual formation, and to emphasize that it is separate from other brands, is used in many digital or printed areas. Icons consisting of different shapes, colors and fonts are the most important message that a brand conveys to its target audience by reflecting its corporate identity. If you are looking for juicy, high-quality and free ready-made logos, then by clicking on the link you can get acquainted with our collection.

What is a logotype and why is it important?

Logos, the main purpose of which is to provide an interaction between the brand and the target audience, helps the company to reflect its stance and image in the minds. It makes brands and products easier to remember and distinguishes them from others. While expressing institutions and organizations visually, it is like a mirror that directly reflects your company’s image.

What is a logotype and what does it consist of

The logos consist only of a combination of iconic designs and symbols. In addition, symbols representing a formation, a community, and an idea are created by combining different visual elements. Unlike emblems, logos created using fonts, graphics, and colors also make the company name stand out.

Symbols created with various design programs will help you brand a person, product, service or business with original drawings. When preparing a logo, it is necessary to have both basic knowledge in the field of design and a good knowledge of programs. While knowledge of design allows you to reflect the corporate identity of your brand, knowledge of the program allows you to prepare wonderful icons.

A logo design that reveals the image of your brand, distinguishing it from other companies, is one of the most basic strategic studies used when creating a corporate identity. This allows you to be recognizable with different symbols without having to use your corporate name. If the logos that represent your brand are designed in a catchy way, they will help you reach your target audience more easily and make you stand out from other brands.

What is a logotype design, how is it created?

The most important step to pay attention to when creating your brand image is design. Professional creation of logos, which are the main part of your corporate identity, will help you reach your target audience more easily. By adding originality to your products and services, you visually remember your brand. So how do you design a logo? Let’s look for the answer to this question.

The logo design is created using typographic models and various visual elements. It is compiled taking into account the age range, educational level and many similar characteristics of the people you are contacting. Considering the cultural characteristics of the target audience is important for the correct transmission of the message. For this reason, your logo must have a visually impressive and interesting look.

The fact that your icons, which you can design with various design apps and programs, are clear and simple contributes to your brand vision and increases retention. By using colors and images associated with your products and services, you can strengthen your audience’s connection to the brand. You can achieve your goals more easily by choosing minimalist logos instead of detailed designs.

A unique, distinctive and distinctive logo design complements your brand image. It shows how inclusive and integrative you are, leaving a good impression in the minds of your customers. Thanks to evolving technology, you can create symbols that many design programs can create from just letters and words, as well as visual elements.

In the process of designing a logo, it is important to observe and analyze both your target audience and other institutions, namely your competitors. Then, by choosing the right font and color, you can build your brand image the way you want. After designing several logos in different styles, you can analyze the perception and reaction of your logos to people through surveys and similar methods.

What to Consider When Designing a Logo ?

logo; It is the face of your brand, products and services. For this reason, you should consider the position and image of your institution or organization when designing a logo. With many online sites and developed software, you can easily create any type of logo. You can get new ideas by looking at examples on design platforms and you can interact between your brand and your target audience.

You can create your logo design yourself with the help of graphic tools, or you can create it with the support of professionals who are experts in their field. You can use paid and free platforms with different templates according to logo design prices. If you want to design an impressive and interesting logo that reveals the vision of your brand, you can pay attention to the following elements:

You can use minimal visuals and simple fonts in your design to make it easier for people to identify your logo when they see it. In addition, you should pay attention to the fact that the technique used and graphic elements appeal to the image of your corporate identity.

In a simple logo, colors should be compatible with each other. For this reason, you can avoid exaggeration and complexity by using a maximum of 3 colors in a logo. By choosing flat colors in logos, you can create the image you want and prepare catchy symbols.

It is important that your logo does not resemble another organization. Otherwise, it may harm your corporate image. For this reason, when designing a logo, you should pay attention to the originality of both the font and visual elements and appeal to your target audience.

When designing logos, you must also determine their dimensions in advance. Because while some logos are used on the Internet and similar digital environments, some of them can be placed on areas such as signs, banners, or billboards. You can adjust the resolution according to the platform you want to use.

You need to pay attention to the readability of fonts, which take an important place in logo design. By choosing fonts that reflect your brand’s position, identity, and mission, you can more clearly communicate the message you want to convey to your target audience.

Adobe Illustrator
Adobe Illustrator, Который обычно испональными Професиональнымизайнерами позволяет Создавать уникальные логотипы благодаря своим функция свотипы. Платформа с различными визуальными элементами и типографикой, от пиксельной сетки до перспективных сеток, от кистей до градиентов, поможет вам обогатить ваши значки множеством эффектов. Вы можете создать свой фирменный стиль так, как хотите, с помощью лучшей программы для создания логотипов, которая также позволяет вам работать с векторами.

Adobe Photoshop
Adobe Photoshop, which allows you to do both three-dimensional and two-dimensional work, is among the best logo design programs. In addition, you can design different logos with the platform that allows you to make pixel-based vector works. With its various features that offer many options in terms of sizing, you can create your logos to be used in the area you want.

Canva
Canva offers you the opportunity to design any type of logo with its large template. The website, which has professionally prepared images and fonts, allows you to customize your logos by uploading other elements. You can create your corporate identity and create catchy symbols with the free logo design site where you can easily edit both the background and the text.

Sothink Logo Maker
Sothink Logo Maker, which gives you the opportunity to create a professional-looking logo for your brand, has a simple interface and various effects. The program, which offers its users three options: start from scratch, start with a free template and edit an existing logo, allows you to customize your design with its smart color platform, and offers the opportunity to download in various formats.

Logo Design Studio
Helping you to practically design a logo for your website, brand or company, Logo Design Studio has characteristic fonts and unique visual elements. The platform, which also includes remarkable templates that have been created and categorized before, helps you to prepare your logo in a short time with its useful interface.

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