What is rtb in digital marketing ? RTB, or “real-time bidding,” is a type of online advertising that allows advertisers to bid on ad space in real time. RTB is a growing area of digital marketing, and it’s one of the most effective ways to target potential customers.
What is rtb in digital marketing ?
Here’s how it works: when someone visits a website that uses RTB, their web browser sends out a request for an ad. This request is then sent to an ad exchange, which is a marketplace where advertisers can buy and sell advertising space. The ad exchange then auction off the ad space to the highest bidder.
The whole process happens in real time, and it’s all automated. This means that advertisers can bid on ad space that’s currently being viewed by a potential customer, which greatly increases the chances that their ad will be seen.
So, what is rtb in digital marketing ? RTB is an effective way to reach potential customers because it allows for very targeted advertising. Advertisers can target people based on their web browsing history, their location, and even the time of day. This means that ads can be highly relevant to the person seeing them, which increases the chances that they’ll take notice.
RTB is also a very efficient way to buy ad space. Advertisers only pay for the ad space if their ad is actually seen by the potential customer. This makes it a very cost-effective way to reach a target audience.
If you’re looking for a more effective and efficient way to reach potential customers, then RTB might be the right choice for you.